# Lack of liquidity in the NFT markets

Due to the lack of liquidity, investors cannot easily exchange NFTs for money. Creators must invest a lot of energy by promoting their work on social media and actively participating in the community.&#x20;

After Beeple's $69 million artwork, the market has witnessed an influx of digital creators, hoping to find a similar spotlight. However, things are not that easy. Before they can actually sell their artworks, new artists must first go through a series of cumbersome processes.&#x20;

First, they must understand the aspects of NFT and how it works, unless they are already very familiar with the crypto market. Understanding the inner workings of the NFT market is not a complicated task, but another problem is to bear the gas fee without knowing whether the artwork will be sold. Creators must invest a lot of energy by promoting their work on social media and actively participating in the community. But even so, there is no guarantee that the artwork will be sold. The market needs a platform that can quickly and easily exchange NFTs. This is the original intention of the design and development of the Helicon ecosystem.


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